Emerging markets hold much of the world’s potential for growth and job creation, but unlocking it requires the right conditions. Governments seek investment to drive economic growth, while global companies look to expand into high-potential markets. Too often, both are held back by regulatory complexity, operational barriers and execution challenges. Left unaddressed, both sides lose.
Athaag bridges this gap. We combine deep on-ground market understanding with hands-on execution support, helping governments attract investment and enabling businesses to enter and grow in complex markets.
From diagnosis to delivery, we focus on outcomes that drive sustainable growth, investment, and jobs.
Helping emerging economies create the conditions for private investment, trade, and job creation at scale. Sustained growth requires more than sound policy. It requires institutions, markets, and firms that can turn strategy into results. We work with governments and development institutions across the full growth lifecycle, from identifying constraints to building systems that deliver long-term growth.
Strengthening investment climates, regulation, and business environments to increase investor confidence.
Improving competitiveness, investment promotion, and integration into regional and global markets.
Building firm capability, productivity, and SME growth.
Designing the institutions and partnerships that support entrepreneurship and innovation.
Helping international businesses enter and grow in India. Successful market entry depends as much on execution as strategy. India is not a single market, but a complex union of states with distinct regulations, incentives, and commercial realities. Success depends on understanding how the market works in practice, not just on paper.
Evaluating market opportunity, competitive landscape, and entry strategy.
Identifying, vetting, and activating the right local partners and channels.
Managing regulatory requirements and navigating government systems across stages of entry and growth.
Providing specialist support in regulated sectors, including pharmaceuticals, through deep expertise and long-standing partner networks.
Helping emerging economies create the conditions for private investment, trade, and job creation at scale.
Sustained growth requires more than sound policy. It requires institutions, markets, and firms that can turn strategy into results. We work with governments and development institutions across the full growth lifecycle, from identifying constraints to building systems that deliver long-term growth.
Strengthening investment climates, regulation, and business environments to increase investor confidence.
Improving competitiveness, investment promotion, and integration into regional and global markets.
Building firm capability, productivity, and SME growth.
Designing the institutions and partnerships that support entrepreneurship and innovation.
Helping international businesses enter and grow in India.
Successful market entry depends as much on execution as strategy. India is not a single market, but a complex union of states with distinct regulations, incentives, and commercial realities. Success depends on understanding how the market works in practice, not just on paper.
Evaluating market opportunity, competitive landscape, and entry strategy.
Identifying, vetting, and activating the right local partners and channels.
Managing regulatory requirements and navigating government systems across stages of entry and growth.
Providing specialist support in regulated sectors, including pharmaceuticals, through deep expertise and long-standing partner networks.
In reform-led economic development programmes, the constraint is rarely defining what needs to change. The difficulty begins once those changes need to translate into something investors and firms can actually engage with on the ground.
India · ADB / Government of India
total programme investment
fintech startups supported
Sri Lanka · ADB / Government of Sri Lanka
export target by 2030
plan of action measures
Philippines · ADB / Government of Philippines
reform recommendations
permits mapped
