Be future ready

ATHAAG offers data, insights and innovative solutions to help businesses and governments navigate the changing business landscape and ensure long-term competitiveness.

Solutions in action

Innovation, Ecosystem and Policy

Developing the World’s Largest Fintech Hub

We have partnered with a multilateral development bank (MDB) to shape ‘GIFT City’ into India’s leading Fintech innovation hub. The project aims to strengthen fintech education, boost start-up success rates, and drive fintech research and innovation across India. From conceptualization to implementation, we are leveraging our expertise across every aspect of the project to build the foundations for a thriving start up ecosystem around GIFT.

Market, Efficiency & Reform

Boosting Sri Lanka’s SME sector

We are helping Sri Lanka transform into an SME powerhouse through our collaboration with a leading multilateral development bank. The Sri Lankan Cabinet of Ministers, on our recommendation, is restructuring its existing business landscape into a dynamic one-stop-shop for SME services through ‘Enterprise Sri Lanka’. We are supporting the policy-making and detailed execution of this plan, while developing a framework for the new agency that will use technology, innovation and an integrated value chain approach to make Sri Lanka a thriving SME-led economy.

Regulation, Trade & Innovation

Future of EU-India trade

As EU-India FTA negotiations reach their final stage, we were tasked with helping both parties understand the sentiment of European businesses in India. The Federation of European Businesses in India wanted a consolidated and comprehensive study of key challenges and opportunities in the Indian ecosystem that will help define the contours of their future trade partnership. We produced the report after deep consultation with more than 45 EU businesses across 9 key sectors, and covered a range of critical topics from tariff, non-tariff, regulatory, logistics, IP and policy.

Talent, skills & future workforce

Studying behaviors to build a fiscally prudent workforce

How do decision-making, cognitive biases and heuristics impact an individual’s financial prudence? We set out to find answers through a novel study in partnership with a leading multinational financial services firm. The intent was to get deep insights into employees’ financial habits and apply behavioural science to drive positive financial practices and equip the workforce for future demands. The insights we got from 5,000 participants on their financial habits helped us offer actionable interventions to create a fiscally secure and informed workforce.